About Puddleduck Agency
PDA is a creative communications agency founded by Jemima Fallows. We specialise in hospitality, lifestyle and travel —working with brands to shape their stories, grow their presence, and build long-term brand equity.

What began as a playful nod to Jemima’s literary namesake, Jemima Puddleduck, has become a symbol of the agency’s approach: thoughtful, strategic storytelling that doesn’t rely on trends, but on substance, creativity and a deep understanding of how brands connect with people.

About Jemima
Jemima Fallows is a communications specialist with 20 years experience across PR, marketing, content and brand strategy. She began her career working at iconic Sydney venues like Jimmy Liks and Hugos Lounge, before spending three years in the U.S. managing events at Chateau Marmont and touring with Bacardi B-Live.

She’s worked with global brands including L’Oréal, Air New Zealand, and v2food, both in-house and agency-side, and led marketing, PR and partnerships for Solotel Group—overseeing a portfolio of 32 venues, including restaurants with chef Matt Moran. Jemima has also owned and operated her own café/restaurant, bringing a grounded, real-world perspective to every project.

Now, through Puddleduck Agency, she partners closely with clients to tell compelling stories and elevate brands with clarity, creativity and care.

Contact Jemima and her team at jemima@puddleduckagency.com.au.