Blackbird Byron Bay

PR | Media Relations | Influencer Engagement | Strategic Communications

Perched in the hinterland of Mullumbimby, in the heart of NSW's Northern Rivers, Blackbird is an award-winning, adults-only eco-luxury retreat. Celebrated for its considered design, breathtaking surroundings and intimate hospitality, Blackbird was awarded a coveted MICHELIN Key in 2026, recognising its exceptional accommodation experience.

Puddleduck partnered with Blackbird to lead strategic publicity and communications, building awareness and strengthening the retreat's profile within Australia's luxury travel and lifestyle landscape. Our work encompassed targeted media relations, influencer engagement and the coordination of hosted media and creator stays, connecting Blackbird with influential voices and audiences.

Through considered storytelling and strategic media outreach, we secured editorial coverage across leading travel and lifestyle publications, including Tourism Australia's Hot List, Urban List and Qantas Travel Insider, helping elevate Blackbird's profile as one of the Northern Rivers' most distinctive luxury escapes.

Blackbird Byron Bay

“At places such as Blackbird Byron, a banana-farm-turned-luxury boutique stay, the tranquillity of the Northern Rivers is nevertheless retained.”

Press: Qantas Travel Insider

Blackbird Byron Cabins
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  • "Owner James Hudson set out to create a private paradise that features touches of Palm Springs and Morocco whilst still paying homage to the Aussie landscape. They want this special spot to feel like your home away from home and they kick things off with complimentary cheeseboard, chocolates and champagne on arrival."

    Urban List Gold Coast

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