Supporting the Australian launch of Daring Foods, the US-born plant-based chicken brand, Puddleduck was engaged to build brand awareness, generate media interest and introduce Daring to Australian consumers.

Working across PR strategy, media relations and influencer engagement, we helped shape the brand's local communications approach, including a partnership with Australian chef and food personality Tom Walton. The campaign brought together food, lifestyle and talent connections to introduce Daring to a new market.

With a focus on authentic storytelling and meaningful brand connections, our approach was designed to establish Daring's presence in Australia and create a foundation for future growth.