v2food

National Marketing | Brand Partnerships | Events | Talent Management

One of Australia's leading plant-based meat brands, v2food was established with an ambitious mission to transform the way people eat, bringing innovative plant-based alternatives to consumers across Australia and beyond.

Prior to founding Puddleduck Agency, founder Jemima Fallows held an in-house marketing and partnerships role at v2food, leading national event strategy, brand partnerships and major marketing initiatives during a period of rapid growth.

Her work spanned national consumer activations, high-profile talent collaborations, commercial negotiations and strategic partnerships, including working with celebrity chef Miguel Maestre and delivering major brand experiences at the Good Food & Wine Show and Sydney Royal Easter Show. Combining commercial strategy with creative execution, this experience continues to inform Puddleduck's approach to building brands, creating valuable partnerships and delivering campaigns that connect with consumers.