SABEN

Australian Brand Launch | PR | Brand Partnerships | Event Management

Founded in 2002 by Australian-born designer Roanne Jacobsen, SABEN is a New Zealand luxury accessories brand celebrated for its covetable collection of handbags, accessories and luggage. Named after Roanne's grandmother, Sarah Saben, the brand combines thoughtful design with a distinctive sense of personality and style.

Puddleduck partnered with SABEN to support its entry into the Australian market, providing strategic PR, communications and brand partnership support to introduce the label to Australian media, tastemakers and consumers.

As part of the launch, Puddleduck facilitated and managed Saben's first Australian event at the iconic Bondi Icebergs, overseeing event planning, coordination and delivery. Bringing together brand storytelling, strategic relationships and memorable experiences, our work helped establish brand presence and build connections within the Australian fashion and lifestyle landscape.