Wildstate Wines

Brand Strategy | Brand Development | PR | Marketing & Creative Direction

Wildstate Wines is a boutique online bottle shop celebrating the very best of Tasmanian wine, bringing exceptional drops from the island's vineyards and independent producers to wine lovers across Australia.

Working alongside the creative team from the outset, Puddleduck played an integral role in developing Wildstate Wines from concept to market. Collaborating closely with the graphic designer, we helped shape the brand's positioning, identity and communications strategy, establishing a distinctive presence in the Australian wine market.

Our involvement extended from brand development through to launch and ongoing marketing support, encompassing publicity, media relations, social media strategy, content creation and creative production. Bringing together strategic thinking and hands-on execution, we helped build the foundations for Wildstate Wines and bring the brand to life.